Klaviyo is a leading customer data and marketing automation platform dedicated to accelerating revenue and customer connection for online businesses. In 2022, they went through a large-scale rebrand effort and I was tasked with revamping the company's visual design libraries including iconography and illustration. With the help of my teammate Robert Yu, we were able to capture Klaviyo's unique humanistic approach to tech through youthful imagery, soft edges and playful humor.
